Rhetorical Analysis The 2015 York Riots Time Magazine...

In more cases than one a photo can speak louder than words. This why photos are constantly used in magazine articles, bulletin boards and posters. I picture is more likely to catch a person s attention rather than a piece of writing. A person is also more likely to remember a photo they have seen rather than a piece in writing. These photos are also commonly used when it comes to rhetoric and a person can I rhetorically analyze why the specific photo was used and how it was used. In this sense a person can identify why the picture is appealing to the audience and who the audience is. According to Owl Purdue.com,†A visual document communicates primarily through images or the interaction of image and text. Just as writers choose their words of such visual documents think no differently,† (Page 1). An example of these rhetorical analysis photos is the 2015 Baltimore Riots Time magazine cover. This photo was taken by a 26 year old photographer named Devin Allen from west Balt imore. He had been photographing models and had tried his hand at street photography, he drew his inspiration from photographers such as Gordon Parks and artists like Andy Warhol. Once protest took over his city in the aftermath of Freddie Gray’s death, the young photographer took to Instagram and found himself propelled on the global stage. His photographs of the demonstrations grabbed the headlines they were featured on the BBC and CNN, and shared by thousands of twitter and Instagram users. The picture

Analysis Paper Hills Like White Elephants - 815 Words

Victor Aguirre ENGL 1102 (T/R 9:30a.m.) February 1, 2013 Short Story Analysis Paper Topic: Hills like White Elephants Meaningful Hills Hills are seen as just abstract objects in a distance, some may be seen as beautiful and they are hard to get around when you don’t have the best way to overcome them. In the short story an American man and a girl named Jig are sitting in a rail station waiting for the train to Madrid. While they are waiting, they have an intense, ongoing discussion over whether or not Jig will get an abortion. The hills are viewed as a symbol of how big obstacles can set minor setback in life, but you have to find a way around to move on. In the story, Jig looked at the hills and said, They look like white†¦show more content†¦The American tries to make his words sound mellow and convincing but Jig sees past them and realizes that the right choice is within her. Regardless of what the American wants, she is the only one who has to endure the real pain of the situation, nevertheless her surroundings let her visualize how they could help her with her decision. Therefor e the hills help her realize how many things in life are just obstacles but can be easily overcome with by finding a resolution that will benefit everyone. Works Citied Page Hemingway, Ernest. Hills Like White Elephants. Rpt. In Literature: Approaches to Fiction, Poetry, and Drama. 2nd ed. Ed. Robert DiYanni. New York: McGraw Hill, 2008. 400-403.Show MoreRelatedHills Like White Elephants By Ernest Hemingway1446 Words   |  6 PagesErnest Hemingway’s short story â€Å"Hills Like White Elephants† explores the topics of abortion, sex before marriage, and feelings of separation. There are many different points of view one can take on Hemingway’s work. The main literary analysis that will be explained is the significance of the title and how it is layered into the story in various places. In addition to this, the narrator’s point of view will also be discussed since it plays a role in bringing the characters together. Lastly, it willRead More Analysis of Hills Like White Elephants by Ernest Hemingway Essay1044 Words   |  5 PagesAnalysis of Hills Like White Elephants by Ernest Hemingway Hills Like White Elephants, is a short story,. It is a story about a man and a woman waiting at a train station talking about an issue that they never name. I believe this issue is abortion. In this paper I will prove that the girl in the story, whos name is Jig, finally decides to go ahead and have the baby even though the man, who does not have a name, wants her to have an abortion. It is the end of the story that makes me thinkRead MoreHills Like White Elephants1715 Words   |  7 PagesHills Like White Elephants shows a seemingly simple discussion between Jig and an American man about the possibility of an operation. Yet, when the story is dissected it becomes apparent that they are discussing the possibility of an abortion. Nothing in the short story is mentioned or said without signaling a greater or different meaning. Hemingway used the surroundings of the train station to impact the story and designed the characters to properly show two varying personalities. Even though t hisRead MoreHemingway’s Hills Like White Elephants Essay1908 Words   |  8 Pagesâ€Å"My aim is to put down on paper what I see and what I feel in the best and simplest way† (E. Hemingway, Brainy Quote). It is evident that this is why Ernest Hemingway writes the literary pieces he writes. Hemingway proves this by writing his short story, Hills Like White Elephants. Hemingway also quoted, â€Å"I never had to choose a subject - my subject rather chose me† (E. Hemingway, QuotesPedia). This also relates to Hemingway composing Hills Like White Elephants along with many of his other worksRead MoreLearning And Using Knowledge Of The Writing Essay826 Words   |  4 Pageswe focused on the audience of the paper. The paper was intended to tell a story, but it was also meant to entertain the reader. With this in mind, I focused on adding details to my essay that would draw in the reader and create an emotional response. The second essay written was an argumentative essay. Its purpose was to present an argument and persuade the reader the thesis the writer created was correct. Rhetorical knowledge was essential in writing this paper because the essay had to have a clearRead More Reader-oriented Theories and Their Application to Ernest Hemingway’s Hills like white elephants2425 Words   |  10 PagesReader-oriented Theories and Their Application to Ernest Hemingway’s Hills like white elephants From the very beginning of the literature people tended to criticize the literary works according to some certain criteria. Some critics claimed that the text itself is important and some other said the author and his style is the thing that should be focused on. Form and content were the other significant elements in the history of the literary criticism. In addition, the social and political influencesRead MoreThe Relationship Between Literature And The Natural Environment1166 Words   |  5 Pagescan be addressed in terms of environmental concerns† (Ecofeminism 1993: 13). BODY In this paper, an attempt is made to study the ecofeminist aspects of Hemingway’s stories. The stories considered exhibit feminist, ecological as well as ecofeminist features. Violence, physical, emotional or psychological, inflicted on women and nature, is discussed here, and ecofeminist insights are applied to the analysis of the stories. All these stories portray man-woman relationship against the backdrop of natureRead MoreEthics Is The Branch Of Study Dealing With Social Principles3917 Words   |  16 PagesAlougba Nicole Gnonse- Padonou A.N. Gnonse-P 1 Cliff Hill Moral Reasoning 12/12/2014 FINAL PAPER Ethics is the branch of study dealing with social principles. It’s a requirement of what is the proper line of action for human life. Although ethics is a central component of any happy, health, and mature life, many disagree about the value of living an ethical life. In order to solve crucial moral problems created by human existence, philosophers use ethical theories for their issues. A theoryRead MoreCurbing Unemployment Through Skills Acquisition: a Study of the National Directorate of Employment (Nde), Kaduna State7193 Words   |  29 PagesCurbing Unemployment through Skills Acquisition: A Study of the National Directorate of Employment (NDE), Kaduna State By AMUPITAN, Oboromeni Federal University, Lokoja Nigeria January, 2011. ABSTRACT The paper â€Å"Curbing Unemployment through Skills acquisition: A case of the National Directorate of Employment (NDE)†Kaduna State is about unemployment and how it can be reduced through skills acquisition. This work is aimed at finding out how the NDE has reduced unemployment through its skills acquisitionRead MoreThis Tournament Goes to Eleven4982 Words   |  20 PagesIslands (or) Islas Canarias (prompt on Tenerife before *) 3. A 2003 Timothy Pennings paper asked Do Dogs Know this. The Umbral type is the study of Shaffer sequences, while Mallivin is an infinite-dimensional one on the Wiener space and is also called the stochastic one of variations. Church and Kleene developed a formal logic known as the lambda one. In old literature it was known as infinitesimal analysis, due to the presence of quantities getting very small. For 10 points, Gottfried Wilhelm

A life of designs Free Essays

Like many children growing, I was in a quandary on the career path that I would take once I entered college. Looking back, many paths seemed to open for me, all as enticing as the others. But in hindsight, I guess I wanted to follow in the footsteps of one man, my father. We will write a custom essay sample on A life of designs or any similar topic only for you Order Now His vocation was that of a designer. Since I could remember, I could see myself with him in his office as he worked at his job as a software designer. It wasn’t easy for me, but my mom kept telling me how integral my father was to the company. My father taught me the value of enterprise and industriousness in the job that he was going to do. That was one trait I would ever give credit to my father for teaching me that one value. I believe that passion is not acquired; it is the result of endless hours at honing one’s craft and looking for ways to improve oneself. But my father was not all work; he taught me also to be versatile in life.   To my surprise, my father also had endeavors in a variety of activities. Among them were guitar playing, sketching images of still life and rendering designs for furniture. He taught me that one’s life needs to find a sense of balance, not that he didn’t enjoy his work, but I guess that his creativity needed to have release valves, if you will, so that he can work at his â€Å"day† job. Once I arrived in college, finally knowing my life’s vocation to be a designer, one could feel a sense of being awestruck with it all. The pressures of meeting deadlines, accomplishing all the projects and the homework, and then some, tend to take the wind out of one’s sails. Fortunately for me though, I met another influential figure whom would aid me in my quest to become a designer. His name was Professor Joseph Velasquez, or simply â€Å"Pepe†. Professor Velasquez, or Pepe, was very influential in the cultivation of my talents as a future designer. He patiently worked with me in all my subjects and projects, like a guiding, and sometimes stern, hand to bring out what was inside me, all that passion I had inside of me. In all of the three years I had stayed in college, I would say that not even my non major subject mentors had had such a profound effect on me as Professor Velasquez. In fact, many of the students always sought a meeting met with him after class and studio that I had to wait an average of two hours just to get to talk to him. I hope that one day I will be able to impart the knowledge he graciously and sacrificially gave us to future designers if I get the opportunity to teach at this learning facility. As with all students in college, we all dream of becoming like our icons someday, people who we admire and wish to imitate even in the slightest way. For me, that was my all-time favorite artists, Craig Mullins. Mullins would be for me the embodiment of what I strive for as an artist and as a designer. Mullins, in my opinion, has the capacity in inducing that emotion in his concept arts works and his paintings that make him a cut above the rest.   His medium in provoking that emotion is born out of his choice of colors and his composition of his work. Sometimes, when I encounter a â€Å"block† in my artistic flow, I would consider what Mullins would do for the piece. How to cite A life of designs, Essays

Strategies Winning And Retaining Customers -Myassignmenthelp.Com

Question: Discuss About The Strategies Winning And Retaining Customers? Answer: Introducation MAC brand was founded by Frank Toskan and Frank Angelo in 1984. It as a cosmetic brand which was founded in Toronto and headquartered in New York City. It is an abbreviation of Make UP Art Cosmetics. The need for makeup aroused when the people thought there should be availability of different colors for the many photo shoots. So, the first inspiration of makeup came from the need of shades of many colors (Benoit, 2014). In 1994, MAC AIDS FUND was founded which aimed at supporting the AIDS victims. For it, they also launched many diva collections like lipstick and nail polish. Later in 1995, Estee lauder acquired the whole company and John Densey became the chairman of the company in 1998. Similarly, the first store of Mac was opened in New York. The company offers huge shades of products to its customers. The company at first used to sell products to only makeup professionals but slowly and gradually it was liked by models and then from models to their relatives and sisters and frien ds and many more. The demand for it kept on increasing day by day and today is had placed itself as a global brand preferred by every female. Today Mac cosmetics is sold in more than 15 countries with 38500 employees across the globe (Farnetani, 2015). Mission The mission statement followed by the brand is All races, all sexes and all ages. It aims to be the worlds leading makeup brand for the consumers and professionals by providing the best quality of products. Consumers should feel good, look good after using the brand and made a concept that pains have gains in the minds of consumers. It aimed at launching the products for males, females, and children. It also introduced Kid's helping Kids where kids used to paint many greeting cards and donate them to pediatric organizations (Basnet, 2015). Vision This brand was founded with a vision to huge gap between makeup artistry and fashion photo-shoots. The beauty professionals who used to depend on heavy makeups, Mac used to provide them wide range of products which used to enhance visual effects during shoots (Neil, 2014). Slogans All Races, all sexes, all ages is one of the most common slogan used by Mac. What makes up Mac? Mac is considered to be one of the most leading make up brand. It aims at focusing on diversity and individuality. Mac is one of the proud community where many artists work together to complete the companys mission statement (Rivera, 2016). Products offered It includes huge range of products for all men, women and children.it offers make which include eye shadow, mascara, liner, foundation, lip gloss, lipstick, powder, primer, lip liner, bronzer, highlighters, and many more. It also provide skincare products like moisturizers and removers. It also offers makeup brushes for eyes, lips and faces and tools like applicators and containers. Moreover, it also include fragrances for men and women in it (Hoang, 2015). Role of Mac brand in cosmetic industry Since, mac is a brand in itself. It makes their product unique and expressive. It catches the eye and make the consumers spend their money on the cosmetic products. Mac really worked hard to build that is not like anything which already exist in the market. It aimed at creating a uniqueness and something different (Brook, 2014). Company: SWOT analysis of Mac. Strength: it is highly reputed brand and which created a responsible image and goodwill. It is available in 200 locations with 2500 employees in 15countries across the globe. Weakness: it has limited number of products if compared to other brands and it has many controversies related to its products and services. Opportunities: It provides all the required information about its product on its website only and it also sell its products through retailer website as well. Threat: there is huge number of brand that provides the cosmetic products. So, it automatically creates huge number of competitors too. The major competitors are LOreal, Revlon, Lakme, and Maybelline (MBA, 2012). Customers: the company serves all ages of consumers with every genders. It offers variety of products to the men, women and children as well. Customers who buy this brand has some different personality traits like it reflects luxury and lush. So high segmented income range are preferred by this brand (Weinstein, 2012). Collaborators: Mac provides a digital platform to its consumers where they are provided plenty of information required before buying a product. It makes the customers buy the products according to their need and budget and get their products delivered at home Moreover, mac also has their stores opened in malls and supermarket where customers can walk in and buy the products as well. It has distributors and retailers across the globe to serve their products worldwide. Competitors: The major competitors of mac are Lakme, Revlon, LOreal and Maybelline which also provides huge variety of cosmetic products and creates a threat in the industry. Context: There are also many legal and political factors involved in the brand. There was legal controversies when the brand was launched and many other factors were creating a challenges to establish the brand in the cosmetic industry. Market research and market intelligence Consumers who use cosmetics are obsessed with the products and brands. They just want to feel good and look good. Customer want product which provides quality feels. Today customers are more focused to quality rather than price. They want the best quality products despite of high prices (Williams, 2010). Which competitors pose a threat? The main competitors of brand are LOreal and Clinique. They produce variety of products same as Mac. They also aim at maintaining the healthy relationship with all tits customers and serve them happily. How the context of business is changing, if at all? Mac focuses on quality products. It differentiate its products from its major competitors. It offers varieties in color and texture and quality products for the final look. It provides 18-30 category of products to target its primary market and maintain a good will in the cosmetic industry. A person with uniqueness, confidence, and fashion lovers usually prefer such brand. Such people do not compromise with the new trends (Tasmia, 2014). What role collaborators play in the process? Mac provides digital platform to its customer where they are free to surf the required products and buy them after getting all the information required. Distributors and retailers are the major collaborators of the brand. They play a major role in the success story of this brand. They ensure that the brand or the product selected by the customers are successfully delivered to them or not and moreover they also makes sure that the customers are happy and satisfied or not with the product they have applied on. Today, the customers of the mac are happiest and most satisfied. Marketing Strategy Segment: when a market is divided according to identical groups is known as market segmentation. Mac also uses market segmentation to reach its objectives and serve their products to all races and all genders and all ages as well. Mac segments its market under four categories i.e. demographic segmentation, geographic segmentation, psychographic segmentation and benefit segmentation. Under demographic segmentation, it targets customers from all the locations based on market size, density and climate. Mac mainly target Africans because they have skin pigmentation problem (Reijntjes, 2012). Likewise, under demographic segmentation, they target customers with high income and family background who can afford high range of products. Mac also target its customers by providing packaging according the life style and personality traits of the people like in India it focus on enhancing facial features and removing pigmentation that comes under psychology segmentation. Some customers prefer mac because of the benefits they gain from using such brand (Pou, 2014). Thus, it focus on segmenting young women. Target: the main target customers of mac are young women who are more obsessed with the good look. Mac also aims at targeting professional makeup artists who are highly involved in beauty industry. They also target models and actors who must look good during shoots. It targets its customers by providing best quality products that lasts up to hours (Lush, 2013) Position: from the very first, mac has positioned itself clearly in the market. It has ranked itself by providing products with lush and extensive ranges of colors as well. Moreover, it is focusing on producing professional quality products. It has also positioned itself by highlighting key benefits along with the products. That makes the customers aware about the products and get the detailed information about the product (Arusha, 2015). Product differentiation strategy: It includes enhancers, drivers and quality aesthetics. Enhancers: It offers products that blends with the customer needs and also provides huge range which can best match with the customers skin. Drivers: It aims at providing huge number of products with high durability and long lasting features that driven the customers more. Quality aesthetics: Mac provides packaging of its products with distinct quality and limited edition with the brand name mentioned on it. Pricing strategy: Value-in-use premium pricing strategy: It aims at ensuing the benefits to the customer is more than the cost incurred by the customer i.e. consumer benefit must be cost (Kim 2016). Company life cycle: It uses skimming pricing strategy where the prices are kept high at first and then lowered later. Mac also offers multi segmented pricing. Comparable prices to competitors: It differentiate its products by providing uniqueness and aims at focusing on customer loyalty. Product line pricing: It also aims at providing complementary products to its customers. Promotional strategy: Words of Mouth: It builds it image by creating a goodwill in the market by making a strong relationship with celebs and makeup artists who speaks good words about the brand. They also helps to provide a positive feedback to others. Motivating action communication: It also aims at back to MAC slogans where it rewards to it stop customers and they are highly motivated by the brand. It also enables to maintain customer relationship management by providing a strong bond between the service provider and consumers. Social media: it promote itself using plenty of social media like FB, twitter and it also promote its brand by participating in many fashion shows along with the models and celebrities (Shen, 2013). Placing strategy: It has spread a wide network across the globe. It has several locations located domestically and well as internationally. It has a huge network of employees and many happy customers all over the world. It is available at malls, super markets and airports. Recommendations Since the brand itself reflects luxury, it offers products with high price which are not affordable for the people with the low income. So, it should also focus on providing the rage with low price which can easily be affordable with the people are love mac makeups but cannot afford it. It offers products line like brushes, foundations, lipstick and fragrances which limit its product line. So, it should also aim at increasing the product line by including soap, shampoo, cream and lotions too. It should focus on its distribution channel because sometime their products are not easily available to its customers. Conclusions From all the above mentioned points and analysis, it can be concluded that the brand MAC itself reflects luxury and confidence. It offers plenty varieties of products to its customers based on all the races, genders and ages. It provides cosmetic ranges for young women, men and children too. Despite of its major competitors in the market, it has maintained its good image in the cosmetic industry. Today. Every individual wishes to look beautiful and gorgeous and taking this on highest priority, mac has successfully placed itself in the market. It aims at providing such quality in the product that automatically fits and blend with the needs of the customers and satisfies them as well. Thus, Mac has proven itself to be one of the best brand in the cosmetic industry. Moreover, mac also supports AIDS patients and they also organize many programs in which children participate and make greeting cards and then donate them to patients and makes them happy. Mac is the only brand which has dive rsified its reach and made the maximum of its customers satisfied and happy. Nevertheless, it also aims at enabling its reach to its customers by providing an online platform i.e. digital platform. All the information required before buying a product is clearly mentioned and is transparent enough to make a purchase decision. It targets Africans more and more because their skin is pigmented and they need more quality products to look beautiful. Mac thus also works for reducing pigmentation, so it helps its customers to satisfy their skin problem by applying mac cosmetics. Today among the majority of the young women prefers mac brand and are happy using it. References Arusha. R, 2015, brand positioning of mac cosmetics, viewed on 24th January, 2018. Available on: https://rabiba-rc.blogspot.in/2015/02/brand-positioning-of-mac-cosmetics.html Basnet. B, 2015, history and mission statement, viewed on 24th January, 2018. Available on: https://bivonmac.blogspot.in/2010/09/week-1-history-and-mission-statement.html Benoit, A., 2014. An advertising world gone completely haywire": MAC VIVA GLAM. Advertising Society Review, 15(1). Brook. Z, 2014, Mac makeup marketing, viewed on 24th January, 2018. Available on: https://www.slideshare.net/zoeparisbrook/mac-makeup-marketingbrand-assessment Farnetani. A, 2015, Are you curious to know the history of MAC Cosmetics one of the most famous cosmetic brand, viewed on 24th January, 2018. Available on: https://www.linkedin.com/pulse/you-curious-know-history-mac-cosmetics-one-most-famous-farnetani Hoang. L, 2015, Mac cosmetics, viewed on 24th January, 2018. Available on: https://prezi.com/pfrp-fs87uun/mac-cosmetics-marketing-mix/ Jahan. N, 2014, Branding Strategies of MAC cosmetics, viewed on 24th January, 2018. Available on: https://nusratjahan-1332.blogspot.in/2014/11/branding-strategies-of-mac-cosmetics.html Kim, S.J., Lee, J.Y. and Lee, K.H., 2016. Global Pricing Strategy of the SPA Brand: Comparison with GDP and Big Mac Index. Fashion Textile Research Journal, 18(3), pp.301-316. Lush. L, 2013, Mac cosmetics, viewed on 24th January, 2018. Available on: https://prezi.com/jmwgn03nwvp3/mac-cosmetics/ MBA, 2012, SWOT analysis, viewed on 24th January, 2018. Available on: https://www.mbaskool.com/brandguide/lifestyle-and-retail/12949-mac-cosmetics.html Nagle, T.T., Hogan, J. and Zale, J., 2016. The Strategy and Tactics of Pricing: New International Edition. Routledge. Neil. M, 2014, Mac cosmetics, viewed on 24th January, 2018. Available on: https://www.slideshare.net/mdmhneil/mac-cosmetics-34098742 Pou. N, 2013, segmenting and targeting plans, viewed on 24th January, 2018. Available on: https://nataliawordsbeyondbeauty.blogspot.in/2013/12/chapter-8.html Reijntjes, D. and Wagijo, R., 2012. Market Potential AnalysisA study of the Cosmetics Industry in the ABC Islands. Rivera. J, 2016, Mac cosmetics, viewed on 24th January, 2018. Available on: https://prezi.com/ynpufz2gjspl/mac-cosmetics/ Shen, B. and Bissell, K., 2013. Social media, social me: A content analysis of beauty companies use of facebook in marketing and branding. Journal of Promotion Management, 19(5), pp.629-651. Tasmia. R, 2014, Competitive advantage of Mac cosmetics, viewed on 24th January, 2018. Available on: https://rjtasmia.blogspot.in/ Weinstein, A., 2012. Superior Customer Value: Strategies for winning and retaining customers. CRC Press. Williams, C.L. and Connell, C., 2010. Looking good and sounding right aesthetic labor and social inequality in the retail industry. Work and Occupations, 37(3), pp.349-377.